Business Entrepreneurial Rhetoric

Apple Inc is considered as the most popular technological panies globally. The iPhone is one of the primary products of the pany which has over 42 million users globally (Bonk, Celine). There is huge demand for this product and the brand has a dedicated base of loyal customers. The phenomenal success of this brand is dependent on several factors including the business model. A parison is being done with the existing market research and the article presented by Yuan and Langesen named â€Å"What factors contributed to the success of Apple iPhone?† This report would discuss the various factors that have led Apple iPhone to be one of the market leaders. It describes the innovative approaches adopted by the pany. The article by Yufei Yuan and John Laugesen gives an in-depth analysis of the success factors of iPhone (Laugesen, John and Yufei Yuan). It has focused on the â€Å"user acceptance† aspect of the success factors. This implies that the pany is able to understand the customer preferences. Apple has successfully identified the needs of the target market and fulfilled their expectations based on culture, demographics and behavioral aspects (Laugesen, John and Yufei Yuan). It has also paid attention to the environmental factors such as â€Å"mobile data services† that are essential for iPhone (Laugesen, John and Yufei Yuan). The article has proposed an innovative success model and almost all the factors are being tapped by Apple. The first group of factors deals with consumer factors such as demographics, user preferences and culture. The brand targeted the young population who are technology savvy and demonstrated high dependency on smartphones (Laugesen, John and Yufei Yua n). The brand also focuses on the user preferences such as entertainment services and designed its products accordingly. The pany tries to satisfy the cultural niches through the utilization of content as well as software (Laugesen, John and Yufei Yuan). The second group of factors deals with the corporate factors such as business model, technology, marketing, branding, content providers and network operators. Apple has business models which are based on its core petence (Laugesen, John and Yufei Yuan). It has adopted the â€Å"device centric† business approach which is considered as one of the most important factor for the brand’s success (Laugesen, John and Yufei Yuan). The pany also engages in extensive marketing tactics and provides customization of their products based on the customer needs. It maintains control through distribution and content access (Laugesen, John and Yufei Yuan). The pany depends on the third parties for the development of application and their content. It aims to increase the value chain by improving the core petencies of the firm. The third group of factors prises of the environmental factors such as regulatory norms and the infrastructure. The pany has focused on the regulatory aspects required during the launch of the services as well as products (Laugesen, John and Yufei Yuan). The pany believes that it is important to coordinate well with the regulatory authorities so that there is smooth launch of the iPhone. Apple has focused on the improvement of the infrastructure of the different countries. It has focused on enhancing the user experience and has tapped the current technologies available in the mobile industry. According to Davila et al., Apple has focused heavily on the innovative aspects of their products. It has created innovative product lines such as iPod, iTunes, iPhone, Apple Stores and App Exchange. The innovative product has helped the pany to retain its topmost position in the market. This is the primary reason behind the extreme popularity of the brand. The second important reason for the success of iPhone can be attributed to the advertising and the differentiation aspects of the brand (De Mooij, Marieke). It has created innovative advertisements that capture the target markets well. The campaigns involving the â€Å"Super Bowl mercials 1984† and â€Å"iPod People† were popular among the masses (De Mooij, Marieke). The third most important reason is the extensive distribution and retail networks of the pany. It has been established that Apple has one of the largest distribution network in the United States (Homburg et al.). The distribution of the products of the p any is done through retail stores, online stores, direct sales channels and third party resellers (De Mooij, Marieke). This makes the product readily available at all times and the customers can choose their convenient distribution channels. The fourth important factor deals with the customer service (Bone et al.). Apple strives to provide excellent in store experiences as well as after sales service. It strives to enhance the customer satisfaction level of the consumers (Bone et al.). The problem underlined in the report prises of the wide variety of alternatives available to the target audiences. This is determined by the market research. The problem was quantified by consulting with several journal articles (Bone et al.). The iPhone has satisfied the requirements of the target market and this is one of the primary solutions to the problem (Bone et al.). The iPhone has fulfilled the customer requirements and this has been proved by the parative analysis. The economic model showcases that iPhone has benefitted the target market which has increased the sale of the products. It has led to increased revenue for the pany which has resulted in the greater profit generation (Bone et al.). It is clear that Apple Inc. receives high benefit from the greater purchase of iPhones. The roadmap is concerned with the distribution channels that are used by the pany in order to make sure that its products reach the target audience. The storyboard presents the events undertaken by Apple Inc. which is related to the conception, launch, promotion and marketing of iPhone. It prises of several rubrics such as problem rubric, solution rubric, economic rubric and roadmap rubric. The problem rubric identifies the target market and the various alternatives they are looking for in order to satisfy their preferences. The solution rubric shows the launch of iPhone which solves the worry of the customer. The economic rubric shows the increase in sales of the pany due to the launch of iPhone. The roadmap rubric shows the marketing approach that should be adopted in the pany for the future. The article has strong impacts on the issue and enumerates the reasons for strong foothold of Apple. It discusses the appropriate reasons that drive Apple for achieving more success. The parative analysis method is used for the purpose of paring the current market research along with the provided article. This parison is useful in understanding the factors contributing to the success of iPhone. This report would broaden the understanding of the topic and would also facilitate further research on this topic. Bone, Sterling A., et al. "How customer participation in B2B peer-to-peer problem-solving munities influences the need for traditional customer service."  Journal of Service Research  18.1 (2015): 23-38. Bonk, Celine. "The impact of Apple's munication and French and Finnish consumers' product perceptions: case of the iPhone product." (2015). Davila, Tony, Marc Epstein, and Robert Shelton.  Making innovation work: How to manage it, measure it, and profit from it. FT press, 2012. De Mooij, Marieke.  Global marketing and advertising: Understanding cultural paradoxes. Sage Publications, 2013. Homburg, Christian, Josef Vollmayr, and Alexander Hahn. "Firm value creation through major channel expansions: evidence from an event study in the United States, Germany, and China."  Journal of Marketing  78.3 (2014): 38-61. Laugesen, John, and Yufei Yuan. "What factors contributed to the success of Apple's iPhone?."  Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR), 2010 Ninth International Conference on. IEEE, 2010.

Arguments For or Against the Existence of God Essay

Arguments For or Against the Existence of God - Essay Example Mainly, the argument is based on induction. It begins with Aquinas believing that there is an order of â€Å"efficient causes† in this world (Reichenbach, 2012). This means that causality exists in this world and that this causality has a particular order, where one thing causes another and this caused thing also causes another thing. Aquinas then proceeds by assuming that nothing can cause itself because it would be impossible for it to be prior to itself. This then leads Aquinas to think that everything is caused by another thing other than itself (Reichenbach, 2012). This part of the argument is rather self-explanatory but Aquinas makes it clear to his audience that causality works and that the law of causality exempts nothing. He also makes it clear that in this series of causes, it is impossible for one event to cause itself, or for one thing to cause its own existence. Aquinas is doing this while at the same time leading his reader to believe that there must be one cause that first caused all these series of causes but that this cause itself was not caused by any other cause. He does this while somehow postulating that only God can cause Itself to exist. Moreover, the significance of this particular assumption is that if one thing can cause itself, then there would not be any first cause, for if one thing could cause itself, then there would not be any need for this first cause to cause the event next to it. In short, if a cause could cause itself, then each cause could be independent of each other and there would be no series. Aquinas then assumes and states that in matters of efficient cause, it is not possible to go to infinity (Reichenbach, 2012). The purpose of this part of the argument is to convince the reader that there must have been a definite beginning to this series of causes. Otherwise, if this series of causes went on to infinity, then there would not be any first cause but only an endless series of causes. However, without giving any proof or any other insight, Aquinas somehow just considers this assumption on the absence of infinity a priori, and expects his audience to simply just accept this. What Aquinas has presented instead in order to prove his statement that it is possible to go to infinity with matters of efficient cause is rather an ontological proof. This proof is that, if there were an infinite number of causes, then there would neither be a â€Å"first efficient cause† nor an â€Å"ultimate effect† (Reichenbach, 2012). However, since these two things exist in nature and in reality, then there must not be an infinite series of causes. The last part of the argument is when Aquinas states that it is therefore necessary to admit a â€Å"first efficient cause,† which Aquinas believes everyone would call God. In summary, therefore, the argument of Aquinas, therefore, is that causality exists and that one thing causes another but cannot cause itself. This is to discount the possibilit y that an event is dependent on its own cause and is therefore independent of adjacent causes. Moreover, Aquinas assumes that it would not be possible for a series of causes to go on infinity, and he does this for the same reason that he assumes that one thing cannot cause itself. He then also proves ontologically that if there were an

Case study Example | Topics and Well Written Essays - 500 words - 108

Case Study Example As the boss is also in a compromising situation where social media exposes his nakedness. The important fact now is for Paul to understand the pros and cons that are associated with social media. Having the boss as his friend can work in his favor by the boss getting the positive perspective of Paul’s personality hence building confidence in Paul. However, Paul is to desist from making reckless comments that tarnish the image of the company or the boss. Such comments will land him in a bad setting with the boss. Social media improves communication. The friendship will make Paul to easily communicate with the boss as they are friends (Stewart, 2013). The above aspect is critical as it transudates’ to even productivity at the work place. However, it is important for limits to be set on what is communicated on social media. Paul should desist discussing work with the boss on social media plat forms. Matters as asking for sick leave are to be handled in an official manner. Paul should desist from leading the boss to discussing matters pertaining work such as supervisory roles. In case such a topic arises, Paul can let it fade away or totally ignore the conversation as it fades away with lack of attention on the subject matter. Most companies have policies that guide employee’s conduct on social media. Such policies are especially designed and have the capacity to handle Paul’s case. In absenter of such policies, Paul is advised to desist from discussing other employees with the boss on the site and giving personal opinions about the company on the site. Social media is a site that offers an opportunity for people to interact. Paul’s case with the boss is not unique but an increasing headache to many employees. Clearly, bosses that request for friend ship on social media to their juniors are curious and should be handled diligently. Once in friendship with the boss one should be cautious on the photos posted and comments. Some of the bosses